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Fine arts and education: how a campus jazz station became Charlotte’s newsroom

WFAE signed on in 1981 from UNC Charlotte playing jazz by day and classical by night. The university gave it away in a budget crisis, and the nonprofit that inherited it built the region's largest independent news operation.

In this storyIt started in a basementThe handoffWhat it does nowWhy it matters

The call letters stand for Fine Arts and Education, which tells you what WFAE was built to be. When the station signed on at full power on June 29, 1981, it played jazz during the day and classical music at night, with NPR programs in between, and its owner was the University of North Carolina at Charlotte.

Forty five years later the classical music is gone, the jazz lives on a digital subchannel, the university gave the station away three decades ago, and WFAE is the largest independent news organization in the region, reaching more than 200,000 people a week.

It started in a basement

The station’s roots are a student run carrier current operation in the basement of the Cone University Center in the 1970s, according to Wikipedia’s history. WFAE first signed on as a licensed station on April 18, 1977, from a 10 watt transmitter on top of the library, reaching the campus and the neighborhoods around it. Charlotte was one of the largest markets in the South without an NPR member station.

In 1978 the FCC approved a move to 90.7 with 100,000 watts, but state procurement delays slowed the build, and the station went dark in December 1979 while it was constructed. It returned at full power in June 1981, North Carolina’s third full NPR member alongside WUNC and WFDD. Within five years it moved to larger studios at One University Place near the campus, where it is still based, and in 1987 it went to 24 hour broadcasting and dropped classical music because WDAV already played it.

The handoff

The growth ran into the university’s finances. UNC Charlotte was forced by a budget crunch to end its support, and on April 15, 1993, it handed control to a nonprofit community board, the University Radio Foundation, which owns the station today. That transfer is the hinge of the story: a campus station became a community institution, funded by its listeners and its underwriters instead of a state university.

The foundation added a satellite station in Hickory in 1995 and later frequencies in Laurinburg and Southern Pines, and it opened a satellite studio at Spirit Square in Uptown. The chief executive is Ju-Don Marshall.

What it does now

WFAE’s newsroom covers the region across radio, a website without a paywall, newsletters and podcasts. Charlotte Talks with Mike Collins, its hour long weekday interview program at 9 a.m., is the station’s signature, and its podcasts include NewsWorthy, SouthBound and Amplifier. The station produces a weekly transit newsletter in collaboration with The Charlotte Ledger and covers local government, education and the region’s politics with a depth the shrinking commercial press no longer matches.

The weekend lineup runs the NPR programs listeners expect, from Wait Wait Don’t Tell Me to This American Life. The station is listener supported, runs periodic on air fundraisers, and holds a perfect accountability score from Charity Navigator.

The station’s programming has broadened as its newsroom has grown. Beyond Charlotte Talks, the daily interview show that has run for decades under Mike Collins, WFAE produces original podcasts and a weekly business segment called BizWorthy in partnership with The Charlotte Ledger, whose reporters join the station’s hosts to walk through the week’s business and development stories. The Charlotte Jazz Channel on the station’s second HD subchannel keeps the original format alive for the listeners who found the station through it.

The signal reaches 22 counties across the two Carolinas, according to the station, and the transmitter north of the city puts out 100,000 watts from a tower more than a thousand feet up. WFAE’s mission statement describes journalism that informs, enriches and inspires, creating a more knowledgeable and engaged community grounded in shared humanity. The station reaches more than 200,000 people each week and states that it does so without a paywall, which is the choice that most distinguishes it from the commercial outlets it now outreports.

The station’s public file and its nonprofit filings are open, its call to donors is direct, and its argument for support is the one every public radio station makes: that trusted local journalism is a public service and that free access to it depends on the people who use it paying for it. In a city whose commercial newsroom has shrunk by half, WFAE’s growth is the counter example, and its listeners are the reason.

Why it matters

Charlotte’s local news has contracted for two decades, and this week’s news of further layoffs at the Observer is one more chapter. WFAE is the outlet that has grown through that period, from a jazz station with a 10 watt transmitter to a newsroom that broke, followed and explained the I-77 toll lane vote, the CMS investigation and most of the stories on this site’s news pages.

The university that built it could not afford to keep it. The listeners who inherited it have paid for it ever since. Fine arts and education, it turns out, was a modest description of what a public radio station could become.

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